Tumi and The Volume

Celebrating 28 days of music and artistry with one of South Africa’s hip hop legends

At a Glance

In partnership with Tumi Molekane of Tumi from the Volume and Motif Records, Altivex designed and developed a 28-day musical campaign releasing one exclusive song everyday for free.

Client

Motif Records

Sector

Music

Services

UX Design
Web Design
Digital Strategy

Type

Website
Digital Campaign

The Challenge

This initiative allowed fans to go back into history of a critically acclaimed catalogue to capture familiar tracks, some of which include features by Immortal Technique, Jack Parrow, and Lebo Mashile.

In his on words, Tumi said this retrospectives serves to “document and contextualize my place in a rapidly changing global musical landscape.”

Launching and maintaining a campaign for month long engagement and regular interaction from fans and social media was quite the challenge!

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Our Approach

The campaign included downloadable tracks, embedded videos as well one of the year’s most popular hashtags, #28Days.

The Results

Across the #28Days we achieved

+22,000

Visits

+30,000

Downloads

+320,000

Impressions

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From our clients

  • Chad Counts
    Working with Altivex came at the perfect time for our startup.  In Altivex, we found a talented and diverse group of creative that was capable of adapting to the needs and challenges our projected faced. The design team offers clean and modern styling. The technical development team works across mobile and web platforms. Their staff is flexible and can increase or decrease hours to meet your budget. I can’t imagine finding a company with more solutions to offer.
    - Chad Counts - Owner & General Partner - Counts Business Consulting, LLC
  • Comrade Fatso
    Altivex's work consistently exceeds my expectations. Their approach is very straightforward. What they did for Shoko Festival, and the direction they pushed it in - I couldn’t ask for anything more.
    - Comrade Fatso - Creative Director of Shoko Festival
  • Fiona Davern
    Altivex created Ndalo Media's corporate website. It's not easy to please a client who is also in the business of content creation and design, but from start to finish I found them to be reliable, professional, solution-orientated, always ready to accommodate our requests and excellent communicators. With regards to the website design, we provided a very clear brief and Altivex took that and improved on it tremendously, creating a contemporary, colourful yet clean website that is a brilliant reflection of Ndalo Media. This project was well executed and every deadline was met. I would not hesitate to recommend Altivex.
    - Fiona Davern - Group Executive Editor, Ndalo Media

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